Website Basics

The fundamentals of building a small business website that works. Page structure, design priorities, trust-building, and the things most small sites get wrong.

Clean website design displayed on a laptop
Website Basics

What Every Small Business Website Needs

The essential pages, features, and content that every small business site should include. A practical starting checklist.

Website Basics

Homepage Mistakes Small Businesses Make

The most common homepage problems that drive visitors away. Most are straightforward to fix once you know what to look for.

Website Basics

Service Page Structure

How to organize and write your service pages so customers understand what you do, where you do it, and why they should call you.

Website Basics

Contact Page Best Practices

Your contact page is where visitors become leads. Here is how to make it work instead of making people hunt for your phone number.

Website Basics

Mobile-First Basics

Most of your visitors are on phones. This guide covers what mobile-first means in practice and what to check on your own site.

Website Basics

Trust Signals for Small Business Websites

Reviews, credentials, photos, and other elements that help visitors trust your business enough to pick up the phone.

New to all this?

Start with "What Every Small Business Website Needs" for a clear picture of what your site should cover, then work through the other guides at your own pace.

Start Here